@Mirakl please don't forget this instruction when settling up the real advert. Instructions for Media buying team : 

Use a redirect Url with messages attached like below .

Redirect URL: wa.me link with prefilled message including city + UTM (e.g., ?text=Hi, I just registered for [City]??? UTM_source=meta&utm_medium=lead_form&utm_campaign=jan_intake_city).

These are the events to be tracked. 
Fire events: ViewContent ??? Lead on submit 

Audience + geo setup (quality > volume)
Cities: Tight radii around approved venues (once finalized). Start with Abuja + Lagos only for first 72 hours to validate CPL/quality, then open Ibadan with stricter filters.


Age brackets:


UG: 16???24 (parents??? segment 38???55; separate ad sets).


PG taught: 21???35, second band 36???45 for career switchers.


Language: English; optionally test one ad set with light Naija/Pidgin line in creative for warmth (never on the LP).


Interests/Behaviours (test buckets):


Study Intent: ???Study abroad,??? UK universities, IELTS/TOEFL, WASSCE/WAEC, JAMB, Postgraduate education, Chevening common interests.


Career-field: Engineering/Tech/Computing/Business/Health/Law audience segments matching course clusters.