Dr Okoroba had a concern that Sustainability cuts across different fields and this may actually limit our audience if we are calling out just CSR, ESG, we explained that For the purpose of marketing and sales we must call out problem aware audiences 

on the other hand for nurturing - e.g social media content etc, everyone can be addressed. 

Its nearly impossible to sell a product to an audience who do not urgently need it , and don???t have an experience of any of its pain point.


So she said

CSR has become obsolete, not many identify with it. We do not have an audience called ESG professionals. This is an emerging field which people from diverse disciplines are exploring.

Our audience is every professional aspiring to future-proof their career with sustainability/ESG expertise

She would suggest to find a phrase that attracts professionals seeking to transition in their career. There are many such people dissatisfied with their job/business and/or worried about the future prospects as the workplace gets competitive and AI/technology impacts jobs. 

This includes boutique consultants who are finding that they no longer get jobs. If our focus is now individuals not companies, this is why we do not want the excessive mention of consultants as they need this course to upgrade their services as well.

It???s a wide range but mostly professionals who:

1.  are finding that their expertise may soon be obsolete are: CSR, Community relations, HSE, Public Relations

2. ???the fields that are not in-demand or those who studied pure sciences eg.biomedical, agric/forestry/ecology, or single honors degrees like history.

3. the over-resourced disciplines that have become too competitive with less pay, like Law, HR, civil engineering

The catch is *career transformation* to be future-fit @Asheoluwa Oke  do you understand